The Pocket Fendi

A beautifully concise guide to the history of Italian fashion house Fendi.

Founded in a small boutique in Rome a century ago, the luxury goods company is now synonymous with elegance and experimentation, and known for its groundbreaking couture, perfume, handbags, shoes, jewellery and accessories. This unofficial and unauthorized pocket guide to Fendi describes these classics in exquisite detail.

Recognized by its double F logo, designed by Karl Lagerfeld, as well as for its iconic pieces, such as the Baguette and Croissant bags popularized in the 1990s, the brand is celebrated on its centenary.